Attorney bios are the conversion page.
In corporate work the buyer is hiring a specific lawyer, not a brand. Bios with real transaction experience, sector depth and publications do more than every other page put together.
A general counsel evaluating outside counsel reads three attorney bios and closes the tab. Whether you get the introduction is decided in those three minutes.
Real builds we can adapt for your firm. Open any of them to see how depth and restraint are handled.
The business legal buyer is the most sophisticated in the market and the least likely to convert through a form. The site is a credibility instrument, not a lead magnet.
In corporate work the buyer is hiring a specific lawyer, not a brand. Bios with real transaction experience, sector depth and publications do more than every other page put together.
Naming the industries you actually know, and the deal types you have actually run, separates you from every firm that lists corporate law and stops there.
No countdown timers, no free consultation banners, no urgency language. To this buyer those signals read as a consumer practice, and consumer signals cost you the instruction.
Direct email addresses and direct dial numbers on every bio. This buyer will not use a general enquiry form, and burying contact behind one loses the enquiry silently.
Every element is chosen to survive scrutiny from a buyer who evaluates lawyers for a living.
Representative transactions, sectors, admissions, education, publications, speaking and direct contact details. Treated as the most important template on the site, because for this buyer it is.
Entity formation and governance, mergers and acquisitions, commercial contracts, securities and financing, joint ventures, shareholder and partnership disputes, employment counsel for business, regulatory compliance, and commercial litigation.
Technology, healthcare, manufacturing, professional services, real estate, hospitality. Sector fluency is the main thing a business buyer screens for and generic corporate copy fails that screen immediately.
Deal types, sectors and value bands presented without breaching confidentiality, alongside client logos where you have permission. Enough substance to demonstrate capability without disclosing anything you should not.
Direct email and direct dial for each attorney. A single general contact form is the most common structural mistake on corporate law sites and it quietly costs instructions.
Substantive commentary on regulatory change and deal terms, written to be genuinely useful to a general counsel. It is how corporate firms are discovered, cited and remembered.
They told us to delete the free consultation banner and put direct dial numbers on every bio instead. Enquiries from general counsel went up immediately.
The sector pages did it. We had always been a healthcare firm and the old site said corporate law, which told nobody anything.
Our bios used to be four lines and a headshot. Rewriting them around actual deal experience is the reason our best two instructions this year came in.
The questions business laws ask before they hit the “get a price” button.
A corporate law website from LawFirmWebDesign is $2,995 (£2,395) as a fixed one-time fee, or $3,995 (£3,195) with brand identity included. Firms with a large number of attorney bios are quoted separately, since bios are the primary template on a corporate site and volume affects the build.
Because the buyer is entirely different. A general counsel or CFO evaluates outside counsel professionally, researches quietly, and makes contact by direct email or introduction rather than through a web form. Consumer-practice conversion devices such as free consultation banners, urgency language and prominent contact forms actively damage credibility with this buyer, because they signal a volume practice rather than a specialist one.
The attorney bio. In corporate work the client is hiring a specific lawyer rather than a firm brand, and the bio is where the buying decision is actually made. Bios that carry representative transactions, genuine sector depth, admissions, publications and direct contact details convert substantially better than the firm overview, the practice pages or anything else on the site.
Yes, presented carefully. Deal types, sectors and value bands demonstrate capability without breaching client confidentiality, and client logos can be used where you hold permission. The alternative, a page of generic service descriptions, gives a sophisticated buyer no way to assess whether you have actually done the work they need.
They should have one, but it should not be the primary route. This buyer overwhelmingly prefers direct email or a direct dial number to a named attorney, and a site that offers only a general enquiry form loses those approaches without ever seeing them. Direct contact details on every bio, with a form as a secondary option, is the structure that works.
Yes, built into every site. That means a page per service line, sector pages naming the industries you serve, structured attorney bios with Person schema, LegalService markup, and insight content substantive enough to be cited by both practitioners and answer engines.
Same approach, tuned to each practice area — pick yours and see a landing page built just for it.
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Fixed fee. Live in seven days. Built for a buyer who evaluates lawyers for a living.