Convert the traffic you already pay for.
Personal injury is among the most expensive keyword sets in any industry. Doubling conversion on existing traffic is worth more than doubling the ad budget, and costs a fraction as much.
Web design for personal injury firms
Personal injury sites built to sign cases.
Personal injury is the most expensive click in legal. Your site has to convert the traffic you are already paying for, on a phone, in under a minute.
- From $2,995 (£2,395)
- Live in 7 days
- No agency jargon
Demos for personal injury
Personal injury website demos.
Real builds we can adapt for your firm. Open any of them to see the design, the intake flow and the way case results are handled.
Why it matters
What a personal injury site does for the firm.
An injured person contacts two or three firms and signs with the one that felt most certain. Almost all of that judgment is formed before anyone answers the phone.
Win the one-thumb moment.
Most first contact happens on a phone, often from a hospital or a car. Tap-to-call above the fold, a sticky call bar, and a form that takes under a minute one-handed.
Case results, done compliantly.
Results are the most persuasive thing on a PI site and the fastest way to draw a bar complaint. We present them with the disclaimers your jurisdiction requires, so they work for you rather than against you.
Own the accident type, not just the city.
Truck, motorcycle, rideshare, premises, dog bite and wrongful death are separate searches with separate case values. Each gets its own page and ranks on its own.
What is in the site
Built around how injured people actually choose a firm.
Every item here earns its place by shortening the distance between a search result and a signed engagement letter.
Tap-to-call hero and sticky call bar.
The first thing on a mobile screen is a number, not a slideshow. The call bar follows the scroll and never disappears, because the visitor may be in pain and will not hunt for it.
A page per accident type.
Car, truck, motorcycle, rideshare, slip and fall, premises liability, product liability, dog bite, wrongful death. Each is a separate search with separate intent and separate case value, so each gets a page built to rank on its own.
Case results with jurisdiction-correct disclaimers.
Verdicts and settlements presented as a filterable, scannable record, each carrying the past-results-do-not-guarantee language your bar requires. We will tell you plainly when your rules mean a figure should not appear at all.
Contingency terms stated in plain language.
No fee unless we win is the single most reassuring sentence on a PI site, and the one most firms bury. We put it where the eye starts and explain what it actually means in a sentence a worried person can follow.
Sixty-second case evaluation form.
Accident type, date, injury, contact. Short enough to finish one-handed, with the long intake questionnaire saved for after they are already talking to you.
Spanish and multilingual versions.
In most US markets a meaningful share of PI plaintiffs search in Spanish. A properly translated parallel site with correct hreflang, not a browser-translate widget, is often the cheapest new case source a firm has.
Local SEO for every jurisdiction you serve.
LegalService schema, Google Business Profile setup, and a page per city or county so you compete where your cases actually come from.
Word of mouth
Trusted by personal injury across the US and UK.
We did not change our ad spend at all. The new site simply converted more of the same traffic, and our cost per signed case dropped by about a third in the first quarter.
Marcus Ellery
Managing Partner · Ellery Injury Law · Houston, TX
The Spanish version paid for the entire project inside four months. We had been ignoring half our market without realising it.
Denise Alvarado
Partner · Alvarado & Reyes · Phoenix, AZ
Our old site had settlement figures on it with no disclaimer anywhere. They caught it in the first call and fixed it properly. That alone was worth the fee.
Robert Kinsale
Founding Attorney · Kinsale Trial Group · Tampa, FL
FAQ
Personal Injury website FAQs.
The questions personal injurys ask before they hit the “get a price” button.
How much does a personal injury lawyer website cost?
A personal injury website from LawFirmWebDesign is $2,995 (£2,395) as a fixed one-time fee, or $3,995 (£3,195) with full brand identity. Legal marketing networks typically charge $1,200 to $5,000 per month for a comparable PI site, usually on a multi-year contract, and generally keep ownership of the site when you leave.
Can I put settlement amounts on my personal injury website?
In most US jurisdictions yes, but only with a disclaimer, and the rules vary meaningfully by state. Every state bar prohibits claims that create an unjustified expectation of results, and most require past results to carry language explaining that they do not guarantee a similar outcome. We build case-result sections with the correct disclaimer for your jurisdiction, and we will advise you to leave figures off entirely where your rules make them risky.
What should a personal injury law firm website include?
At minimum: tap-to-call in the first screen, a separate page for each accident type you handle, case results with compliant disclaimers, contingency fee terms stated in plain language, attorney bios with trial experience, genuine client reviews, and a case evaluation form short enough to complete one-handed on a phone. A Spanish version is worth adding in most US markets.
Why is personal injury marketing so expensive?
Because case values are high enough to justify it. A single serious injury case can be worth six or seven figures in fees, so firms bid the click price up accordingly, and personal injury keywords are routinely among the most expensive in all of paid search. That economics makes conversion rate the highest-leverage number on the site: when clicks cost that much, converting more of the ones you already buy beats buying more.
How long does it take to build a personal injury website?
Seven working days from kickoff to live. We start from a proven personal injury structure rather than a blank page, then build in your practice areas, attorney bios, case results and jurisdictions. A full ground-up custom build takes considerably longer without converting any better.
Do I need a separate page for each type of accident?
Yes. Someone searching for a truck accident lawyer and someone searching for a slip and fall lawyer have different injuries, different case values and different urgency. One combined practice-area page competes for every one of those searches and wins none of them. Separate pages let each rank on its own and let the copy speak to one situation properly.
Will the site work for someone contacting you from a hospital?
That is the scenario the layout is designed for. The first thing on a mobile screen is your phone number with a one-tap call button, a sticky call bar stays visible through the whole scroll, and the case evaluation form is short enough to complete with one hand while distracted or in pain.
Do you do SEO for personal injury firms?
Yes, built in rather than sold separately. Every build ships with a page per accident type, a page per jurisdiction, LegalService schema markup, Google Business Profile setup, and a content structure answer engines can cite. Personal injury is one of the most competitive verticals in search, so this has to be correct at launch rather than retrofitted.
More categories
Built for other practice areas too.
Same approach, tuned to each practice area — pick yours and see a landing page built just for it.
30-min call · Built for personal injury
Be the firm they call from the hospital.
Fixed fee. Live in seven days. Built around personal injury intake, not a generic professional-services template.
Email us
hello@lawfirmwebdesign.co
Where we work
US & UK
