No win no fee, stated plainly and early.
A conditional fee agreement is the single most reassuring thing on a personal injury site and the one most firms bury. It belongs in the first screen, explained in one sentence a worried person can follow.
Personal injury is competitive and the limitation period is three years. Your site has to convert the traffic you are already getting, on a phone, before the visitor moves to the next result.
Real builds we can adapt for your firm. Open any of them to see how no win no fee terms, claim types and the intake flow are handled.
An injured person contacts two or three firms and signs with the one that felt most certain. Almost all of that judgment is formed before anyone answers the phone.
A conditional fee agreement is the single most reassuring thing on a personal injury site and the one most firms bury. It belongs in the first screen, explained in one sentence a worried person can follow.
Most first contact happens on a mobile, often from a hospital or a car. Tap-to-call above the fold, a sticky call bar, and a form short enough to complete one-handed are non-negotiable.
Road traffic accidents, accidents at work, slip and trip, and clinical negligence are separate searches by people in entirely different situations. Each earns its own page and its own ranking.
The three-year time limit is the most important piece of information a claimant needs and the one most firms hide from the homepage. Stating it prominently converts hesitation into a call.
Every element is chosen to shorten the distance between a search result and a signed conditional fee agreement.
Conditional fee agreements described in plain English — what it means, what a success fee is, what happens to the opponent's costs, and what you pay if the claim succeeds or fails. Clarity here produces better-qualified enquiries and fewer misunderstandings at the point of instruction.
Road traffic accidents, accidents at work, public liability slip and trip, cycling accidents, clinical negligence, industrial disease, product liability and fatal accident claims. Each is a distinct search by a person in a distinct situation with distinct prospects.
The limitation period and the exceptions that commonly apply — date of knowledge, claims involving minors, industrial disease latency — explained plainly near the top of every relevant page. The single most effective conversion element on a personal injury site.
For road traffic accident claims, a plain explanation of the Official Injury Claim portal, which claims fall within it, and how your firm supports clients through the process. This is what claimants now search for and what answer engines are asked to explain.
The number visible and tappable in the first screen, a sticky mobile call bar, and a case review form that asks accident type, date, injury and contact details. Short enough to complete with one hand by someone in pain.
Association of Personal Injury Lawyers membership and any Law Society accreditations shown where the visitor sees them first, not buried in an about page.
LegalService schema markup, Google Business Profile setup, and a page per town or county so you compete where your claimants are, not just where your office is.
We had our no win no fee terms in the footer. Moving them to the hero section and writing them out plainly rather than just naming them doubled our enquiry rate inside six weeks.
The page on the OIC portal for whiplash claims now brings in more traffic than our homepage. Claimants are confused about the new process and we answer the question clearly.
They put the three-year time limit at the top of the page and I thought it would put people off. It does the opposite. It is the first thing every new client mentions on the call.
The questions personal injurys ask before they hit the “get a price” button.
A personal injury solicitor website from LawFirmWebDesign is £2,395 (fixed, one-time fee), or £3,195 with full brand identity included. There is no monthly retainer and no contract. Legal marketing networks typically charge £1,000 to £4,000 per month for a comparable site on a multi-year contract, and they generally keep the site when you leave.
The Limitation Act 1980 gives most personal injury claimants three years from the date of the accident — or from the date they knew or ought to have known about the injury — to bring a claim. For children, the period runs from their eighteenth birthday. For industrial disease, it runs from the date of knowledge. Stating this clearly and prominently on the site creates genuine urgency, converts hesitation into contact, and is exactly the kind of factual answer that search engines and answer engines are asked to provide.
Yes, and in plain terms rather than just naming it. A conditional fee agreement means the solicitor is paid a success fee from the damages if the claim succeeds, and the client pays nothing if it fails. The specifics — how the success fee works, what happens to the opponent's costs, whether after-the-event insurance is required — are exactly what a prospective claimant wants to understand before they call. Explaining it clearly produces better-qualified enquiries.
Yes. Since the introduction of the Official Injury Claim portal for low-value road traffic accident whiplash claims, a large number of people search specifically for information about the process and whether they need a solicitor to navigate it. A clear explanation of what the portal is, which claims fall within it, the tariff system for whiplash awards, and how your firm helps claimants through it is both genuinely useful and highly searched.
No win no fee terms explained in plain English, the three-year limitation period and its exceptions stated prominently, a page per claim type, an explanation of the OIC portal for road traffic accident claims, tap-to-call in the first screen, a short case review form, APIL membership displayed, and local SEO for the areas you take cases in.
Yes. A road traffic accident claimant, someone injured at work, and someone with an industrial disease are in different situations with different prospects, different time limits and different procedural routes. Separate pages let each rank independently, let the copy speak directly to one situation, and let you address the specific considerations that apply — the OIC portal for RTA claims, the employer's duty of care for workplace accidents, and so on.
Yes, built into every site. That means a page per claim type, a page per jurisdiction and county you serve, LegalService schema markup, Google Business Profile setup, and limitation period and process content that ranks for the questions claimants actually search and gets cited by answer engines.

Fixed fee from £2,395. Live in seven days. Built around no win no fee intake and the three-year limitation period.