One is planning calmly for the future. The other lost a parent last week and needs to know what happens next. The same page cannot serve both well.
Real builds we can adapt for your firm. Open any of them to see the split journeys, the accessibility work and how fixed-fee packages are presented.
This practice area serves the most composed and the most distressed clients in private client work, often at the same time, on the same site.
Someone making a will and someone beginning probate after a bereavement arrive in completely different states of mind. Separate entry points, different tone and different calls to action serve both. Merging them serves neither.
The core audience is largely over 55. Genuinely readable type, strong contrast, generous tap targets and full keyboard navigation are not optional extras here. They directly determine whether someone can use the site.
A named price for a single will, a mirror will and a will with Lasting Power of Attorney removes the hesitation that prevents most initial enquiries. Publishing the package removes the barrier before anyone has to ask.
SRA transparency rules require many firms to publish price and service information for probate work. A site that does this clearly turns a regulatory obligation into a trust signal and a conversion advantage.
Every element is chosen to serve two audiences whose needs barely overlap.
Planning ahead and dealing with a death get distinct routes from the homepage, with different tone, different urgency and different first steps. The bereavement route leads with practical next steps and direct contact. The planning route leads with education and the will package.
Single wills, mirror wills, wills with Lasting Powers of Attorney, and trust-inclusive wills, all with named prices. This is the most searched-for information in the practice area and the one most firms still hide behind a call.
How probate fees are calculated, what the process involves, typical timescales, and what an executor needs to prepare. Structured to satisfy the SRA transparency rules while being genuinely useful to someone beginning an unfamiliar process.
Property and financial affairs, and health and welfare, separately explained with plain-language guidance on when and why to make them. This is the service most often added alongside a will and the one most clients do not know to ask about.
Base type at a genuinely readable size, contrast above WCAG AA, large tap targets, full keyboard navigation and correct screen reader semantics. For a demographic largely over 55, this is the difference between a site that is used and one that is abandoned.
What a grant of probate is, what an executor is required to do, the sequence from death to estate distribution, and what happens if there is no will. Content that ranks well and reaches someone at the moment they most need a solicitor.
Discretionary trusts, life interest trusts, deed of variation, and estate administration services separated clearly from grant-only probate, so each searches independently.
Publishing our will package prices was the thing we resisted longest and the thing that made the biggest difference. Enquiries are far more qualified and the first call is shorter.
Separating the bereavement route from the planning route was the whole insight. Probate enquiries went up immediately because people in that situation could actually find what they needed.
They made the text larger than I thought looked right and explained exactly why. Our clients are mostly in their seventies and I have not had a single complaint about readability since.
The questions wills & probates ask before they hit the “get a price” button.
A wills and probate solicitor website from LawFirmWebDesign is £2,395 (fixed, one-time fee), or £3,195 with full brand identity included. That covers both the planning and bereavement journeys, fixed-fee will package pages, SRA-compliant probate fee information, Lasting Power of Attorney pages and the accessibility work the audience requires.
SRA transparency rules require many regulated firms to publish price and service information for probate work. The requirement applies to regulated practices offering probate services, and a site that meets this standard clearly and accessibly turns a compliance obligation into a conversion advantage, since most clients actively prefer firms that publish what they charge.
Because the core audience is largely over 55, and a meaningful proportion have some degree of vision impairment or limited digital confidence. Small light text, low contrast and tiny tap targets are common in modern web design and effectively exclude this demographic. Larger text, strong contrast, generous tap targets and proper keyboard navigation directly increase the number of people who can make an enquiry.
On the same site, yes, but on clearly separated paths. Someone making a will and someone beginning probate after a bereavement arrive in completely different states of mind and with completely different urgency. Merging them forces both to work out which half of the page applies to them, and the bereaved visitor in particular — who is often working to a practical deadline — tends to leave without making contact.
Separated planning and bereavement entry paths, fixed-fee will packages published with prices, SRA-compliant probate fee information, separate pages for Lasting Powers of Attorney, trust services and estate administration, probate process guidance, and accessibility built properly for an older audience rather than added as a checklist item.
Separate the two types clearly — property and financial affairs, and health and welfare — and lead with when and why someone needs each one rather than the legal mechanism. Most visitors are considering an LPA because a parent is becoming less independent, or because a solicitor has mentioned it alongside a will. Copy that meets them at that point converts far better than a technical explanation of the registration process.
Yes, built into every site. That means separate pages for wills, mirror wills, LPAs, probate, trust formation, estate administration and deed of variation, local SEO for the areas you serve, LegalService schema markup, and process content that ranks for the questions people ask at the moment they need a wills solicitor and gets cited by answer engines.
Fixed fee from £2,395. Live in seven days. Built for planners and for the recently bereaved.
